Africa's AI Workforce Operating System

The future of work in Africa
is conversational.

Jobbin connects job seekers and employers through AI — entirely inside WhatsApp. No apps. No forms. No friction.

Talk to Jobbin on WhatsApp For Employers

Backed by pre-seed investmentBuilt for 100,000+ job seekers and 5,000+ employers in Year 1

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Designed with hiring teams across East Africa

KAZI COLLECTIVESAVANNA RETAIL GROUPTUMIKA LOGISTICSNIA HEALTHJENGA CONSTRUCTIONSOKO FRESH MARKETSPAMOJA FINANCEBARAZA HOTELS

The problem

Two broken experiences.
One conversation to fix them.

Job Seekers

The Friction

Forced into high-friction desktop portals: endless web forms, static PDF uploads, expensive data requirements — and zero post-application feedback.

  • Endless web forms built for desktops, not phones
  • Static PDF uploads that never tell your real story
  • Expensive data requirements, zero feedback after applying

Employers

The Noise

Drowning in unqualified applicants. Manual CV screening is too expensive for SMEs, forcing reliance on chaotic, spam-filled social media hiring groups.

  • Hundreds of unqualified applicants per post
  • Manual CV screening priced out of reach for SMEs
  • Spam-filled social media hiring groups as the fallback

The stack

An interface everyone knows.
An engine nobody has built.

01

The Interface

WhatsApp-native — the default communication and business operating system across the continent.

02

The Engine

Agentic AI orchestrating a frictionless, automated workforce OS.

03

The Operating System

One unified platform serving job seekers, SMEs, and enterprises simultaneously.

Product ecosystem

One conversation.
Four products working as one system.

01

JobbinJobs

A lifelong Career Passport and AI coach, accessed entirely via chat.

For job seekers
02

JobbinTasks

An on-demand task marketplace bridging formal employment and gig work.

Gig marketplace
03 — Flagship

JobbinHR

An “AI HR Manager in a Box” that sources, screens, and interviews for SMEs automatically.

For SMEs & enterprise
04

Jobbin Intelligence

Aggregated workforce analytics for enterprise and government planning.

Workforce data

How it works · Job seekers

From “Hi” to hired — without leaving WhatsApp.

Phone showing a Jobbin WhatsApp conversation
Jobbin AI Coachonline

Hi

Hi there! I'm your Jobbin AI coach. Let's build your Career Passport.

What kind of work are you looking for?

Retail or customer care, near Nairobi

Done — your Career Passport is live. 3 matches within 5 km:

Store Supervisor · Kileleshwa 92%Cashier · CBD 88%Client Care Agent · Westlands 85%Apply to all — one tap
Message
  1. 1Zero setup

    Say “Hi”

    The user texts “Hi” on WhatsApp. That's the entire onboarding.

  2. 2Conversation

    Just talk

    The AI initiates a conversational, guided interview — no forms, no uploads.

  3. 3CV Intelligence Agent

    Passport built instantly

    The CV Intelligence Agent extracts skills, experience, and intent to generate a dynamic Career Passport instantly.

  4. 4Matching Agent

    Jobs come to you

    The Matching Agent pushes highly relevant, geo-located job opportunities directly to the chat for one-click application.

How it works · Employers

Describe the role. Receive a ranked shortlist.

  1. 1Natural language

    Describe the role

    Employers describe the role in natural language; Jobbin generates and publishes the job description instantly.

  2. 2Automated sourcing

    Sourcing on autopilot

    Automated sourcing pulls qualified candidates from the live Career Passport network.

  3. 3Screening

    Screened, scored, standardized

    The AI screens inbound applicants, calculates match scores, and produces standardized CV summaries.

  4. 4Interviews, handled

    A shortlist, ranked

    JobbinAI conducts first-round interviews and delivers the hiring manager a ranked shortlist.

chat.jobbin.io/employers

Need a barista — Westlands café. Weekends, KES 25k.

Job description written & published. Sourcing started.

41 profiles scanned → 12 qualified so far.

Screening interviews underway
JobbinAI screening94%match accuracy on shortlisted roles

Jobbin cut our screening time by 70% — the ranked shortlist just arrives.

RORetail Operations LeadNairobi · SME employer

Ranked shortlist — Barista

Mercy N.94%
Brian O.91%
Cynthia A.87%
First rounds done by JobbinAI
Laptop showing the JobbinHR employer dashboard
Search roles…
CandidateRoleStageMatch
MNMercy N.Barista · WestlandsShortlisted94
BOBrian O.Barista · WestlandsInterviewed91
CACynthia A.Barista · WestlandsInterviewed87
JKJames K.Cashier · CBDScreened78
3 shortlists ready · first rounds done by JobbinAISend to hiring manager

The data moat

Africa's first Employment Knowledge Graph.

We don't just store data — we map relationships between skills, jobs, and certifications. This moves beyond keyword matching to a predictive understanding of career trajectories.

Every conversation enriches the graph
PeopleSkillsJobsCertifi-cationsEmployersRelationships, not keywords

Why now

The window is open.

TAM100M+

Hundreds of millions of job seekers across Africa's fastest-growing workforce.

SAM · East Africa beachhead

Kenya, Uganda, Tanzania, Rwanda

High mobile money penetration, absolute WhatsApp dominance.

KenyaUgandaTanzaniaRwanda
SOM · Year 1

Targeting 100,000 active job seekers and 5,000 active employers in Kenya, Year 1.

0+active job seekers
0+active employers

Distribution already exists

No downloads, no training, no new habits — Jobbin meets the market where it already lives: inside the chat.

Category positioning

A different category, not a better portal.

Desktop / Web-First
Web portals & static CV uploadsBuilt for desktops, data-heavy, exclusionary by design.
Applicant managementTools for sorting inbound noise, priced for large HR teams.
Keyword matchingResumes ranked by strings, not by skills or trajectories.
LinkedInWorkableBambooHRLocal WhatsApp groups
WhatsApp / Mobile-Native
Conversational by defaultThe entire product lives in the chat the continent already uses.
Agentic hiringSourcing, screening and first-round interviews run themselves.
Employment Knowledge GraphPredictive matching on skills, jobs and certifications.
Jobbin.io

Legacy platforms manage applicants. Jobbin builds teams.

The data flywheel

Momentum that compounds with every message.

Each loop makes matching sharper, outcomes better, and the moat deeper.

Marketplace liquidity

JobbinJobs + JobbinTasks in one ecosystem — careers and gigs feed the same graph.

Trust by design

Built-in identity verification and AI fraud detection, from day one.

More users & richer dataSmarter AI matchingBetter hiring outcomesMore employer trustMore usersThe loop compoundswith every conversation

Business model

Four revenue engines, one platform.

01

Employer SaaSCore

Tiered monthly subscriptions, Starter to Enterprise.

Recurring
02

Premium AI Services

Pay-as-you-go credits for video/text interviews, CV screening, featured listings.

Usage-based
03

Marketplace Commissions

5–12% take rate on completed JobbinTasks gig transactions.

Transactional
04

Enterprise & Data

Future API licensing, workforce intelligence, government partnerships.

Strategic

Trajectory

Year 1: Product-Market Fit in Kenya. Year 3: East Africa scale. Year 5: Pan-Africa.

YR 1Kenya

Product-market fit — 100,000 job seekers, 5,000 employers active.

YR 3East Africa

Uganda, Tanzania and Rwanda live on the same Knowledge Graph.

YR 5Pan-Africa

The workforce operating system for the continent's fastest-growing labor market.

0+active employers by Year 5
0M+job seekers by Year 5
1unified conversational platform

The team

Small team. Right edges.

Founder & CEOMarket

African market expertise — operator-level knowledge of how the continent actually hires.

CTOEngineering

Agentic AI engineering — production experience shipping autonomous agent systems.

Head of ProductExperience

Mobile-first conversational UX — designing for the chat, not around it.

African market expertise + agentic AI engineering + mobile-first conversational UX.

Start the conversation

The trusted digital companion for every professional. The strategic brain for every employer.

Talk to Jobbin on WhatsApp

Free for job seekers. Employers start with a guided pilot.

Employer waitlist

You're on the list.

The Jobbin team will reach out shortly — likely on WhatsApp.